New On-Demand Application from Appirio Lets You Know When Friends Do Business with Your Company
SAN MATEO, Calif. – October 23, 2008 - Appirio (www.appirio.com) today announced a Facebook application that allows businesspeople to use their social network to get their job done. Appirio's new product, MyFriends@Work, connects the sophisticated CRM capabilities of salesforce.com with the viral social networking capabilities enabled through Facebook Platform, giving users a powerful business tool to deepen customer relationships and assist with sales and marketing efforts. MyFriends@Work is a free application from Appirio available on Facebook (http://apps.facebook.com/myfriendsatwork/) or through www.appirio.com/facebook.
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